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Oslo, Norway · working globally
Strategic Communication for Tech Companies
Hi, I'm Magnus. I'm a strategic communication advisor with 20 years in B2B technology. I work with technical founders and B2B tech companies that have built something strong but struggle to explain it in a way that makes buyers, partners and investors act.
Let's have a conversationOur communication has drifted over the years. Every team describes the product a little differently, and our customers have started to notice.
We have customers and revenue, but nobody can explain what we do in one sentence. Sales cycles are longer than they should be.
We're growing and bringing in marketing people, but everything they produce sounds slightly off. There's no foundation for them to work from.
We're entering a new market, and we have one shot at it. We need to get the story exactly right.
That's exactly what I fix.
I find the real story behind your product and build it into a logical framework your whole organisation can use. The output is a communication platform: positioning, core message, audience narratives, and the language your team operates from.
A pitch that holds up under scrutiny needs a rigorous argument, not just good slides. I combine business case construction with the narrative craft that makes complex ideas land with non-technical audiences. The output is a presentation ready to deliver, with the logic to answer hard questions.
When you bring in marketing people or an agency, they need a foundation. I build it once: positioning, message hierarchy, tone of voice, audience frameworks. From that point, everything your team produces points in the same direction.
AI is part of how I work every day, and I help teams use it well. I set up AI agents that produce consistent, on-brand output across marketing, sales and daily operations.
I started in B2B technology not as a marketer running campaigns, but as the person who figured out how to make technically complex things understandable to the audiences that matter: enterprise buyers, partners, investors and government stakeholders. At Conax and NAGRA/Kudelski Group, that meant making products that are hard to explain clear to customers around the world. As a co-founder of Hellolang and Aigonix, it has meant building the positioning, messaging and company story from the founder side.
I work alone, so you get my full attention. I work on the story, not just how it is told, for technical founders and established B2B tech companies facing product launches, market entries and growing teams.
The work I do best sits between strategy and communication. The question is not "how do we reach more people." It is "how do we explain what we do in a way that makes the right people move." If that is the problem you are facing, I am built for it.
The first conversation is not a sales call. I am not going to pitch you a package or ask about your budget. I want to understand your product, your market, and where the communication is breaking down. In most engagements, the stated problem is not the real one. That gap is where the work actually begins.
Once I have a clear picture, I put together a diagnosis. What is working, what is not, and why. From there, we agree on a scope and I get to work. You work with me directly, from the first conversation to the final deliverable.
The output is usable, not decorative. A communication platform your leadership team can operate from. A business case that holds up when the hard questions come. A message architecture your marketing team can build on independently. I do not produce frameworks that need a workshop to interpret.
You can engage me for a single project: a product launch, a market entry or a first marketing hire. Or bring me in alongside your team over time. Either way, you know exactly what you are getting and from whom.
I work with technical founders and B2B tech companies to close the gap between what they have built and how they communicate it. That means uncovering the real narrative, structuring it into a clear logical framework, and giving the leadership team or marketing function the language to operate from independently. The output is not a campaign. It is the foundation that makes all subsequent communication coherent.
With an agency, you get a team you did not hire, managed by an account manager who does not fully understand your product, executing a brief they half-understood. With me, you get 20 years of experience, full attention and no agency overhead. I do the work myself, from diagnosis to delivery.
Technical founders of growing B2B tech companies, and established companies whose communication has become unclear over time. Usually something is changing: the company is scaling, entering a new market or bringing in new people. Sometimes it is a single high-stakes moment, such as a public funding application or a raise. The common thread is a strong product and a communication gap that is costing them.
It depends on the scope. A focused narrative architecture project, where we define positioning and build the communication platform, typically takes four to six weeks. A business case or pitch engagement, working towards a specific external moment, can be shorter. I do not pad timelines and I do not drag out work to fill a retainer.
With the problem, not the brief. Before I propose anything, I spend time understanding where the real friction is. Whether that is a sales story that is not landing, a narrative that is too vague, or a team that has no consistent language to work from. The first conversation is diagnostic. I listen more than I speak.
Yes. I work with founders and companies across Europe and beyond. Most engagements are conducted remotely, so location is not a constraint. If you have built something technically strong and need help making it legible to the audiences that matter, geography is the least of your concerns.
I'll tell you honestly whether I can help, and what it would look like. Send me a note.
magnus@bongi.no